GTM Engineering & Revenue Operations
Design the system. Scale the revenue.
I engineer the systems that turn your GTM strategy into predictable revenue.
What I do
GTM systems that actually work
I design and build the technical layer between your team and your revenue targets.
GTM Engineering
Automate outbound, inbound, and PLG motions with enrichment pipelines, multi-channel sequencing, and AI-powered workflows.
Revenue Operations
CRM architecture, lifecycle design, and unified reporting. Built around how your team actually sells, not how the vendor demo works.
Data & Enrichment
Turn raw contact and account data into prioritized pipeline with ICP scoring, intent signals, and research at scale.
Selected work
Systems I've built
Internal portfolio (4 niche content sites)
From WordPress migration to autonomous content operations across 4 properties
Migrated 3 WordPress sites to Astro with zero SEO regression on a property doing 4.8k clicks/quarter, then layered an autonomous content + SEO pipeline with a Claude critic gate across the full 4-site portfolio. Self-running, ~$3/month total cost, weekly digest as the only inbox-touching surface.
Nordic spa & sauna manufacturer (US)
Multi-vertical outbound system that grew with the business
Built a multi-vertical outbound pipeline for a US specialty manufacturer — 9,000+ leads processed, 16 campaigns across 12+ verticals, evolved from volume outbound into signal-based prospecting and conference re-engagement layered on top.
US Coffee Tech
Signal-based outbound system for a specialty coffee tech company
Designed ICP signal architecture using Google Maps, AI site analysis, and competitor detection. Highest-value move was blocking a premature CRM integration — and coaching the RevOps lead from CRM admin into systems architect along the way.
Monte Bravo
AI recruiting pipeline for a R$45B+ wealth management firm
8,000+ candidates analyzed with AI scoring, 1,100+ qualified leads, 30%+ WhatsApp reply rate. Sourced advisors including one with R$1.5B+ AUM from a top-tier global bank.
Hospitality group (São Paulo)
AI concierge taking a founder out of the reservation inbox
WhatsApp AI agent handling guest inquiries, reservations, modifications, and confirmations for a São Paulo wine bar — replacing the founder, who was personally answering inbound messages despite operating a multi-venue group.
Online mentoring & education
Inbound AI SDR closing the full enrollment loop on WhatsApp
AI SDR for an EdTech mentoring company — picks up inbound leads on WhatsApp, qualifies, handles objections, confirms program fit, and closes the enrollment without manual handoff. HubSpot stays the source of truth.
Let's talk
Let's build your revenue system
I'm available for GTM engineering and RevOps projects. Let's talk.